Vol 1, No 1 (2015)

Journal of Business on Hospitality and Tourism

DOI: http://dx.doi.org/10.22334/jbhost.v1i1

International journal of business on hospitality and tourism is made in accordance with the first International simposium on hospitality and tourism (Symphonit 2015) held by STPBI in Bali, Indonesia. All accepted articles are published, after being reviewed by our international reviewers, on JBHOST.

Table of Contents

Human Resources

Prostitution and Women Empowerment’s Role
Cikitta Nova Khanza, Olga Maharani Yuvia, Imam Al Rezki
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9
Position Improvement Strategy for Balinese Tourism Human Resources to Manager Level in Rated Hotels in Bali
Sulistyawati Sulistyawati
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15
Effect of Intrinsic and Extrinsic Motivation on Employee Productivity: Case of Le Grande Hotel Pecatu
I Nyoman Gede Astina, Dewi Ambarwati
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12
Service Quality Based Analysis : Case of Housekeeping Attendant, Segara Village Hotel
Ni Made Ayu Sulasmini, I Gede Gio Pana Saputra
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7

Education

Contextualizing Learning: Becoming A Tourism and Hospitality Professional
Gayle Jennings
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9
Developing Communicative Competence of The Students at The Bali Hotel School by Implementing Instructional Role Play
Denok Lestari
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10
The Relevance of Foreign Language Teaching Materials in High School (SMA) to Cultural Preservation and Tourism Development in Tabanan District
I Gede Putu Widarmana
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10
Students’ Readiness to Enter Tourism Industry
Rina Kurniawati
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10

Development

The Tourism Development Strategy of Yeh Gangga Beach to be Competitive Tourism Product at Tabanan Bali
I Made Bayu Wisnawa, I Ketut Sutapa, I Gusti Agung Bagus Widiantara
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Developing Jamu-Based Educational Tourism in Kiringan Hamlet, Bantul Regency, Yogyakarta
Nurlena Nurlena
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11
Development of cultural tourism product in Taman Mini Indonesia Indah
Made Adhi Gunadi, Annisa Rahma Pramitha, Meizar Rusli
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The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan
I Wayan Pantiyasa, Ni Luh Supartini
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9
The Impact of Social, Economic and Environment in Local Community Participation of Archeological Tourism Village Bedulu Gianyar, Bali
I Ketut Putra Suarthana, Ni Luh Putu Agustini K, Widi Hardini
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12
The Economic Contribution to Sustainable Tourism Development in Badung Regency - Bali
Ni Made Eka Mahadewi
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Event & Destination

The Advantages of Prambanan Temple Existence and Its Conservation
Momentya Irsha Emeralda
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The Importance of Context Marker Element in Developing Bandung Techno Park as A Tourist Attraction
Adrian Agoes, Ersy Ervina
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The Potential of Bandung Techno Park Core Resources as Tourist Attraction
Ersy Ervina, Adrian Agoes
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The Potential Development of Community Based Tourism at Ambengan Village, Buleleng Regency, Bali
Komang Trisna Pratiwi Arcana, Kadek Wiweka
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11
Analysis of Travel Experience Quality at City Destinations
Yeni Yuniawati, Oce Ridwanudin
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8
Positioning Eco-Tourism Objects for Improving Image of Bali Indonesia as An International Tourist Destination
I Gusti Bagus Rai Utama
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10
Tourism Object Benchmarking : Borobudur Temple And Historic City of Ayyuthaya
Tonny Hendratono, Supina .
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12
Analysis of The Economic Impacts of Special Event: The Case of Jember Fashion Carnival in Jember City
Christina L., Rudatin, Fauzi Mubarak
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9

Creative Industry

Utilization of Dried Okara as a Flour Mixture of Bread-making
Violin Paramita, Agung Permana Budi
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UTILIZATION OF BRAN FLOUR AS AN INGREDIENT IN THE PRODUCTION OF BREAD IN STPBI
Ida Bagus Soma, I Wayan Arcana
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9

Business & Marketing

Tourism and hospitality research: Supporting a shift to holistic, situated and multiple world-views research agendas
Gayle Jennings
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11
The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show
Stacia R. Mege
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9
The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry
Munawaroh Munawaroh
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13
The importance of mastering foreign languages in developing hospitality and tourism industries
Acep, Unang, Rahayu
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9
Brand Name Distinctiveness of Star Hotels in Bali
Putu Chris Susanto, Ni Made Eka Mahadewi
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10
Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry
Putu Sucita Yanthy, Luh Gede Leli Kusuma Dewi, W. Citra Juwitasari
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13
A Conceptual Theory Development on Brand Image in Hotel Industry - Does It Influence Hotel Performance?
Nila Krisnawati, Ernie Tisnawati Sule, Erie Febrian, Meydia Hassan
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12
The Emergence of Service Quality and Brand Awareness Toward Strategic Competitiveness and Its Impact on Hotel Performance
Khairunnisa Khairunnisa, Nila Krisnawati
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16