Exploring English Communication Needs in A Tourism Village: What Do the Local Communities Say?
DOI:
https://doi.org/10.22334/jbhost.v9i1.432Keywords:
Need Analysis, ADDIE, Tourism Village, ESPAbstract
Local community empowerment in tourism villages is required to enhance community participation in community-based tourism (CBT). English learning programs in tourist villages are generally carried out as incidental community service programs. Because of time constraints and insufficient methods, the results are subpar. Therefore, an effective and efficient English learning model designed specifically to improve the communicative competence of the community managing tourist villages is required. This study aims to bridge government programs to improve tourism human resources, particularly in the community of Cibuntu, a tourist village in Kuningan Regency. The ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) is used as a reference and conceptual framework in this study. This study intends to carry out the first stage of the ADDIE model, namely the Analysis stage, to identify the English needs of the Cibuntu community. To this end, a descriptive qualitative research method was employed. The information was harnessed by observing and interviewing members of local communities who involved in tourism activities. In addition, interviews with the local tourism office were conducted to determine the profile of foreign tourists. The results demonstrated the community's need for English competence, their current English skill, and the English skills they wish to achieve. Based on the results of the needs analysis stage, the next stage of ADDIE should be carried out in the future research.References
Abdullah, A. S. (2017). Ethnomathematics in perspective of sundanese culture. Journal on Mathematics Education, 8(1), 1–16. https://doi.org/10.22342/jme.8.1.3877.1-15
Al Mamun, M. A., Lawrie, G., & Wright, T. (2022). Exploration of learner-content interactions and learning approaches: The role of guided inquiry in the self-directed online environments. Computers & Education, 178, 104398. https://doi.org/10.1016/j.compedu.2021.104398
Aldoobie, N. (2015). ADDIE Model. American International Journal of Contemporary Research, 5(6). www.aijcrnet.com/journals/Vol_5_No_6_December_2015/10.pdf
Andiani, N. D., & Widiastini, N. M. A. (2017). Developing an Alternative Tourism in Buleleng: Needs Based Education and Public Capital. International Journal of Social Science and Business, 1(1), 14–23. https://doi.org/10.23887/ijssb.v1i1.10164
Arifani, Y., & Suryanti, S. (2019). The influence of male and female ESP teachers’ creativity toward learners’ involvement. International Journal of Instruction, 12(1), 237–250. https://eric.ed.gov/?id=EJ1202151
Arismayanti, N. K. (2017). Branding Strategy of Tourism in Bali Based on Cultures and Heritage. International Science, Social Science, Engineering and Energy Conference, 1, 1–14. https://simdos.unud.ac.id/uploads/file_penelitian_1_dir/b369a829f4708dce9412154ef16207ab.pdf
Dangi, T. B., & Jamal, T. (2016). An integrated approach to “sustainable community-based tourism.” Sustainability, 8(5), 475. https://doi.org/10.3390/su8050475
Dauri, & Ricco Andreas. (2019). Bada Usaha Milik Desa Sebagai Pemberdayaan Ekonomi Syariah Melalui Organisasi Berbasis Keagamaan Islam. Legalita, 1(1). https://doi.org/10.47637/legalita.v1i1.22
Goodwin, H., & Santilli, R. (2009). Community-based tourism: A success. ICRT Occasional Paper, 11(1), 37. http://www.andamandiscoveries.com/press/press-harold-goodwin.pdf
Habib, M. A. F. (2021). Kajian Teoritis Pemberdayaan Masyarakat Dan Ekonomi Kreatif. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 1(2), 106–134. https://doi.org/10.21274/ar-rehla.v1i2.4778
Harb, A. A., Fowler, D., Chang, H. J., Blum, S. C., & Alakaleek, W. (2019). Social media as a marketing tool for events. Journal of Hospitality and Tourism Technology, 10(1). https://doi.org/10.1108/JHTT-03-2017-0027
Hitchcock, M., & Dann, G. M. S. (1998). The Language of Tourism: A Sociolinguistic Perspective. In The Journal of the Royal Anthropological Institute (Vol. 4, Issue 3). Cab International. https://doi.org/10.2307/3034171
Ibna Seraj, P. M., & Habil, H. (2019). A critical review on oral English communication skills (OECS). 3rd International Language & Tourism Conference 2019, 1–12. http://dspace.aiub.edu:8080/jspui/handle/123456789/345
Isman, I., Patalo, R. G., & Pratama, D. E. (2020). Pengaruh sosial media marketing, ekuitas merek, dan citra destinasi terhadap minat berkunjung ke tempat wisata. Jurnal Studi Manajemen Dan Bisnis, 7(1), 30–36. https://journal.trunojoyo.ac.id/jsmb/article/view/7447
Jalilifar, A., & Moradi, Y. (2019). Tourism Discourse Revisited: an Analysis of Evaluative Strategies in Tourist Brochures From a Systemic Functional Linguistics Perspective. Journal of English Studies, 17, 211–232. https://doi.org/10.18172/jes.3595
Kilis, S., & Yildirim, Z. (2019). Posting Patterns of Students’ Social Presence, Cognitive Presence, and Teaching Presence in Online Learning. Online Learning, 23(2), 179–195.
Kusumajanti, K., Widiastuti, N. P. E., & Nashir, A. K. (2021). Strategi Pendampingan Terhadap Pelaku Wisata di Ekowisata Sunge Jingkem, Kampung Sembilangan, Desa Samudra Jaya, Kabupaten Bekasi. Indonesian Journal of Society Engagement, 1(2). https://doi.org/10.33753/ijse.v1i2.17
Lampropoulos, G., Siakas, K., & Anastasiadis, T. (2019). Internet of Things in the Context of Industry 4.0: An Overview. International Journal of Entrepreneurial Knowledge, 7(1), 4–19. https://doi.org/10.2478/ijek-2019-0001
Pajriah, S. (2018). Peran Sumber Daya Manusia Dalam Pengembangan Pariwisata Budaya Di Kabupaten Ciamis. Jurnal Artefak, 5(1), 25. https://doi.org/10.25157/ja.v5i1.1913
Patriani, N. K. T., Mataram, I. G. A. B., Oka, I. M. D., & Sadia, I. K. (2018). Analysis of Receptionist Service Quality for the Tourists’satifaction at the Grand Inna Hotel Kuta. 1(3), 228–236. https://ojs.pnb.ac.id/index.php/JASTH/article/view/1172
Prachanant, N. (2012). Needs Analysis on English Language Use in Tourism Industry. Procedia - Social and Behavioral Sciences, 66, 117–125. https://doi.org/10.1016/j.sbspro.2012.11.253
Prasetya, R. E. (2021). Effectiveness of Teaching English for Specific Purposes in LMS Moodle: Lecturers’ Perspective. Journal of English Language Teaching and Linguistics, 6(1), 93. https://doi.org/10.21462/jeltl.v6i1.498
Putri Siahaan, R. Y. K. (2020). The Effectiveness of Public Speaking Learning Media Based on Digital Multimodal in Indonesian Language Courses at Politeknik Pariwisata Medan. Budapest International Research and Critics in Linguistics and Education (BirLE) Journal, 3(4), 2036–2047. https://doi.org/10.33258/birle.v3i4.1435
Raharjana, D. T., & Putra, H. S. A. (2020). Penguatan SDM dalam e-Marketing untuk Promosi Desa Wisata di Kabupaten Malang. Jurnal Nasional Pariwisata, 12(2), 140. https://doi.org/10.22146/jnp.60403
Samsiana, S., Herlawati, Nidaul Khasanah, F., Trias Handayanto, R., Setyowati Srie Gunarti, A., Irwan Raharja, Maimunah, & Benrahman. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 1(1). https://doi.org/10.31599/jstpm.v1i1.255
Sukerti, G. N. A., & Susana, K. Y. (2019). Fostering Students’ Presentation Skill Using Infographic: the Implementation of Project-Based Learning in English for Specific Purposes. International Journal of Indonesian Education and Teaching, 3(2), 227–239. https://doi.org/10.24071/ijiet.v3i2.1940
Suwintari, I. G. A. E., Swantari, A., Wirawan, P. E., Jayendra, P. S., & Restiawan, I. G. F. (2023). Analisis Pengembangan Akomodasi Wisata Homestay di Desa Kenderan, Kecamatan Tegalalang, Kabupaten Gianyar. Jurnal Ilmiah Pariwisata; Vol 28 No 1 (2023): Jurnal Ilmiah PariwisataDO - 10.30647/Jip.V28i1.1644, 28(1), 88–99. https://doi.org/10.30647/jip.v28i1.1644
Tejedor, G., Segalàs, J., Barrón, Á., Fernández-Morilla, M., Fuertes, M. T., Ruiz-Morales, J., Gutiérrez, I., García-González, E., Aramburuzabala, P., & Hernández, À. (2019). Didactic strategies to promote competencies in sustainability. Sustainability (Switzerland), 11(7), 1–24. https://doi.org/10.3390/su11072086
Wang, Y. F., Petrina, S., & Feng, F. (2017). VILLAGE—Virtual Immersive Language Learning and Gaming Environment: Immersion and presence. British Journal of Educational Technology, 48(2), 431–450. https://doi.org/10.1111/bjet.12388
Xiao, Y., Surasin, J., & Prabjandee, D. (2020). Development of a Training Module to Improve Initial ELT Proficiency Among Student-Teachers in Multi-Ethnic Community Schools. Journal of Language and Linguistic Studies, 16(1), 366–389. https://doi.org/10.17263/JLLS.712849
Zhang, X., Ardasheva, Y., & Austin, B. W. (2020). Self-efficacy and english public speaking performance: A mixed method approach. English for Specific Purposes, 59, 1–16. https://doi.org/10.1016/j.esp.2020.02.001
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
