A Tourism Village Planning Strategy Using the SOAR Model in Penglatan Village, Buleleng Regency, Bali
DOI:
https://doi.org/10.22334/jbhost.v8i2.410Keywords:
Tourism Potential, Tourism Village, Tourism DevelopmentAbstract
Penglatan Village is one of the villages in Buleleng district which is famous for its typical food, namely dodol and the art of sound art, namely Renganis. Penglatan Village has tourism potential that has not been optimally packaged and marketed. Therefore, this study aims to explore the feasibility of Penglatan village to be developed and to analyze the tourism potential it has as a tourism village to build sustainable tourism in Buleleng Regency. This study uses a qualitative research approach. Data collection methods used were interviews, observation, documentation and FGD (Focus Group Discussion). The tourism potential includes, among others, middle culture of furniture, the "samyag dresti" temple, tourism of the Yellow Temple, multi-purpose halls, carving works, Kencana Mas hill temple, dodol and belayag culinary tours, Jelema wood trees, songket crafts, and pathways tracking/cycling. The existence of some of these tourism potentials has received a good response from tourists such as dodol and belayag culinary tours, but there is still a lot of potential that has not been explored and packaged properly, such as the Kuning Temple water tour. The development planning strategy using SOAR analysis in Penglatan village which is applied to 11 tourism potentials by analyzing the points of strength, opportunity, aspiration and result for each tourism potential to support the village Penglatan as a tourist village.
References
Andrinata, Sumarmi, & I Komang Astina. (2016). Pengembangan Modul Geografi Pariwisata Berbasis Paket Wisata Pulau Lombok Sebagai Upaya Memupuk Rasa Cinta Tanah Air Pada Mahasiswa. Jurnal Pendidikan: Teori, Penelitian, Dan Pengembangan, 1(10), 1999–2003.
Anisatul. (2019). Strategi Perencanaan Pariwisata Perkotaan Menggunakan SOAR Model: Studi Kasus Kota Depok, Jawa Barat. Jurnal Hospitality Dan Pariwisata, 5(2), 162–143.
Antara, M., & Yogantari, M. V. (2018). Keragaman Budaya Indonesia Sumber Inovasi Industri Kreatif. Senada, 1, 292–301.
Apriyanto, A. (2019). Pengaruh Perceived Quality Website Terhadap Minat Berkunjung Ke Taman Wisata Matahari. Jurnal Industri Pariwisata, 1(2), 148–169. https://doi.org/10.36441/pariwisata.v1i2.24.
Ardyansyah, F., & Nasrulloh, N. (2022). Strategi Pengembangan Sumber Daya Manusia Melalui Metode Analisis SOAR pada Pariwisata Syariah di Pulau Madura. Jurnal Ilmiah Ekonomi Islam, 8(3), 3783–3792. https://doi.org/10.29040/jiei.v8i3.6560.
Arief Kurniawan, M., Tisnawati, E., & Yuliza, E. (2018). Status Dan Peran Malioboro Mall Sebagai Objek Wisata Belanja Di Kawasan Malioboro Yogyakarta. INERSIA: LNformasi Dan Ekspose Hasil Riset Teknik SIpil Dan Arsitektur, 14(1), 75–89. https://doi.org/10.21831/inersia.v14i1.19496.
Arifin, Z., Indonesia, U. P., & Kejuruan, S. M. (2012). Implementasi Manajemen Stratejik Berbasis Kemitraan Dalam Meningkatkan Mutu SMK (Studi Pada SMK Kelompok Teknologi Bidang Otomotif di Kota Yogyakarta). Jurnal Administrasi Pendidikan UPI, 14(1), 60–70. https://doi.org/10.17509/jap.v14i1.6708.
Azman, H. A., & Elsandra, Y. (2020). Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjungan Berulang Wisatawan Milenial ke Bukittinggi. AMAR (Andalas Management Review), 4(1), 1–17. https://doi.org/10.25077/amar.4.1.1-17.2020.
Darmawan Risal, H., Harlina, & Roynaldi, H. (2021). Persepsi dan Motivasi Pemangku Kepentingan terhadap Pengembangan Ekowisata Tondok Bakaru. RUANG-SPACE: JURNAL LINGKUNGAN BINAAN, 8(1), 79 – 90. https://doi.org/10.24843/JRS.2021.v08.i01.p07.
Fitriasih, R., Kasrina, I., & Kasrina, K. (2019). Pengembangan Booklet Keanekaragaman Pteridophyta di Kawasan Suban Air Panas Untuk Siswa SMA. Diklabio: Jurnal Pendidikan Dan Pembelajaran Biologi, 3(1), 100–108. https://doi.org/10.33369/diklabio.3.1.100-108.
Hadi, W. (2019). Menggali potensi kampung wisata di kota Yogyakarta sebagai daya tarik wisatawan. Journal of Tourism and Economic, 2(2). https://doi.org/10.36594/jtec.v2i2.39.
Laksemi, N. P. S. T., & Sulistyawati, E. (2019). Perhutanan Sosial Berkelanjutan di Provinsi Bali (Studi Kasus di Hutan Desa Wanagiri)(Sustainable Social Forestry in Bali (A Case Study at Hutan Desa Wanagiri)). Jurnal Sylva Lestari, 7(2), 150–163. https://doi.org/10.23960/jsl27150-163.
Oka, I. M. D., Sudiarta, M., & Darmayanti, P. W. (2021). Warisan Cagar Budaya sebagai Ikon Desa Wisata Kaba-Kaba, Kabupaten Tabanan, Bali. Mudra: Jurnal Seni Budaya, 36(2), 163 – 169. https://doi.org/10.31091/mudra.v36i2.1459.
Prasetyo, T. I., & Gintoro, G. (2010). Pengembangan Model Pelatihan Online Berbasis Web Untuk Keunggulan Bersaing Pada Pt Intellisys Tripratama. CommIT (Communication and Information Technology) Journal, 4(2), 109. https://doi.org/10.21512/commit.v4i2.544
Roy, I., & Soare, E. (2011). Nominalizations: new insights and theoretical implications. Recherches Linguistiques de Vincennes, 40, 7–23. https://doi.org/10.4000/rlv.2006.
Sadana, A. S. (2016). Peran Citra Visual terhadap Daya Tarik Kawasan Wisata Malioboro. Temu Ilmiah IPLBI, 2, 1–6.
Sanjaya, M., & Santhyasa, I. K. G. (2020). Proses Perencanaan Wisata Swafoto di Desa Wanagiri, Buleleng, Bali. Pranatacara Bhumandala: Jurnal Riset Planologi, 1(1), 38–50. https://doi.org/10.32795/pranatacara_bhumandala.v1i1.698.
Setyawati, R., & Karim, S. (2020). Persepsi Industri Perhotelan Terhadap Kesiapan Kerja Mahasiswa Prodi Tata Boga Politeknik Negeri Balikpapan. JSHP: Jurnal Sosial Humaniora Dan Pendidikan, 4(2), 150–158. https://doi.org/10.32487/jshp.v4i2.780.
Susetyarini, O., & Masjhoer, J. M. (2018). Pengukuran Tingkat Kepuasan Wisatawan Terhadap Fasilitas Umum, Prasarana Umum, Dan Fasilitas Pariwisata Di Malioboro Pasca Revitalisasi Kawasan. Jurnal Kepariwisataan, 12(1), 41–54.
Suwarjo. (2020). Analisis SWOT Dalam Pengembangan Desa Wisata Pulesari Kecamatan Turi Kabupaten Sleman. POPULIKA, 8(2), 88–101. https://doi.org/10.37631/populika.v8i2.345.
Yusanto, Y. (2020). Ragam Pendekatan Penelitian Kualitatif. Journal of Scientific Communication (Jsc, 1(1). https://doi.org/10.31506/jsc.v1i1.7764.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).