Contact Us

INSTITUT PARIWISATA DAN BISNIS INTERNASIONAL.
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Phone: +62 361 - 426699
Fax: +62 361 - 426700
Journal Manager Whatsapp: +62 852 2767 9500
Email: [email protected]

* Sorry for not offering email form due to massive spam issue

The Effect of Heritage, Hospitality, And E-Wom on Decisions Through Satisfaction as Intervening Variables in Chinatown Glodok, West Jakarta

Nurbaeti Nurbaeti, Myrza Rahmanita, Amrullah Amrullah, Heny Ratnaningtyas

Abstract


The quality of the cultural tourist attraction of Chinatown Glodok still has several problems. It is caused by several factor including heritage, hospitality, and E-WOM. This study aims to analyses the effect of heritage, hospitality, and E-WOM on visiting decisions through visitor satisfaction as an intervention in Chinatown Glodok, West Jakarta. This type of research uses descriptive quantitative. The sample amounted to 200 people. The sampling technique used was accidental sampling. The research method uses path analysis with the help of the Smart PLS program with measurement model analysis (outer model) and structural model analysis (inner model). The results showed that: (1) Heritage and hospitality had a significant effect on visitor satisfaction; (2) E-WOM has no significant effect on visitor satisfaction; (3) Heritage, hospitality, and visitor satisfaction have a significant effect on visiting decisions; (4) E-WOM has no significant effect on visiting decisions; (5) Heritage and hospitality have a significant effect on visiting decisions through visitor satisfaction; (6) E-WOM has no significant effect on visiting decisions through visitor satisfaction.


Keywords


Heritage, Hospitality, E-WOM, Satisfaction, Decision

Full Text:

PDF

References


Abdullah, A. S. (2017). Ethnomathematics in perspective of sundanese culture. Journal on Mathematics Education, 8(1), 1–16. https://doi.org/10.22342/jme.8.1.3877.1-15.

AbuKhalifeh, A. N., Som, A. P. M., & AlBattat, A. R. (2013). Strategic human resource development in hospitality crisis management: A conceptual framework for food and beverage departments. , . International Journal of Business Administration, 4(1), 39. https://doi.org/10.5430/ijba.v4n1p39.

Andini, N. (2013). Pengorganisasian komunitas dalam pengembangan agrowisata di desa wisata studi kasus: desa wisata Kembangarum, Kabupaten Sleman. Jurnal Perencanaan Wilayah Dan Kota, 24(3), 173–188. https://www.academia.edu/download/44121571/Jurnal-2-Nurulitha.pdf.

Arbarini, M., Suminar, T., & Desmawati, L. (2021). Promoting Financial and Cultural Citizenship Literacy as Multiliteracy in Tourism Village. Journal of Nonformal Education, 7(1). https://doi.org/10.15294/jne.v7i1.27874.

Ardiyanto, N. S., & Nugraha, H. S. (2018). Pengaruh produk wisata dan Electronic Word of Mouth terhadap keputusan berkunjung (Studi pada pengunjung objek wisata Pantai Bondo Jepara). Jurnal Ilmu Administrasi Bisnis, 7(1), 199–208. https://ejournal3.undip.ac.id/index.php/jiab/article/view/19144.

Asseraf, Y., & Shoham, A. (2017). Destination branding: The role of consumer affinity. Journal of Destination Marketing and Management, 6(4), 375–384. https://doi.org/10.1016/j.jdmm.2016.06.004.

Bahari, A. F., & Ashoer, M. (2018). Pengaruh Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Konsumen Ekowisata. Jurnal Manajemen, Ide Inspirasi (MINDS), 5(1), 69–78. https://doi.org/10.24252/minds.v5i1.4839.

Chen, C.-H. S., Nguyen, B., Klaus, P., & Wu, M.-S. S. (2015). Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers. Journal of Travel & Tourism Marketing, 32(8), 1–18. https://doi.org/10.1080/10548408.2014.956165.

Christou, E. (2011). Exploring online sales promotions in the hospitality industry. Journal of Hospitality Marketing & Management, 20(7), 814–829. https://doi.org/10.1080/19368623.2011.605038.

Djunaedi, D., Basrie, F. H., Lidiawan, A. R., & Vitasmoro, P. (2022). Dampak Citra Destinasi, Faktor CRM dan Kepuasan Wisatawan Terhadap Loyalitas Wisatawan Gunung Kelud pada Era New Normal. At-Tadbir: Jurnal Ilmiah Manajemen, 6(1), 26–40. https://ojs.uniska-bjm.ac.id/index.php/jurnalattadbir/article/view/5801.

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168.

Ernawati, H., Avenzora, R., & Damiasih, D. (2018). Kepuasan Wisatawan Terhadap Situs Warisan Budaya Candi Prambanan. Jurnal Ecodemica Jurnal Ekonomi Manajemen Dan Bisnis, 2(2). https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/4493.

Hakim, L. M. (2018). Batik Sebagai Warisan Budaya Bangsa. Journal of International Studies, 1(1). https://jurnal.amikom.ac.id/index.php/nsjis/article/view/90.

Isman, I., Patalo, R. G., & Pratama, D. E. (2020). Pengaruh sosial media marketing, ekuitas merek, dan citra destinasi terhadap minat berkunjung ke tempat wisata. Jurnal Studi Manajemen Dan Bisnis, 7(1), 30–36. https://journal.trunojoyo.ac.id/jsmb/article/view/7447.

Jalilifar, A., & Moradi, Y. (2019). Tourism Discourse Revisited: an Analysis of Evaluative Strategies in Tourist Brochures From a Systemic Functional Linguistics Perspective. Journal of English Studies, 17, 211–232. https://doi.org/10.18172/jes.3595.

Kirom, N. R., Sudarmiatin., & Putra, I. W. J. (2016). Faktor-Faktor Penentu Daya Tarik Wisata Budaya dan Pengaruhnya Terhadap Kepuasan Wisatawan. Jurnal Pendidikan; Teori, Penelitian Dan Pengembangan, 1(3), 536–546. https://doi.org/10.17977/jp.v1i3.6184.

Lubis, M. R. R., & Kartikasari, D. (2019). Analisis Perilaku Konsumen Yang Mempengaruhi Pemilihan Tempat Wisata Pantai Dendang Melayu Batam. Journal of Business Administration, 3(1), 22–28. https://doi.org/10.30871/jaba.v3i1.1286.

Marhanah, S., & Wahadi, W. H. (2016). Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Di Taman Margasatwa Ragunan Jakarta. Jurnal Manajemen Resort Dan Leisure, 13(1). https://doi.org/10.17509/jurel.v13i1.2134.

Monariyanti, N., & Sidiq, S. S. (2015). Seni Pertunjukan Sebagai Atraksi Wisata Budaya di Kecamatan Karimun Kabupaten Karimun Provinsi Kepulauan Riau. Jom Fisip, 2(1), 1–14. https://garuda.kemdikbud.go.id/documents/detail/295001.

Oka, I, M, D., Suci, I, G, N., & Mecha, I, P, S. (2021). The Community-based Tourism at the Tourist Village in the Local People’S Perspective. Geojurnal of Tourism and Geosites, 38(4), 988–996. https://doi.org/10.30892/gtg.38401-735.

Pajriah, S. (2018). Peran Sumber Daya Manusia Dalam Pengembangan Pariwisata Budaya Di Kabupaten Ciamis. Jurnal Artefak, 5(1), 25. https://doi.org/10.25157/ja.v5i1.1913.

Pathuddin, H., Kamariah, K., & Nawawi, M. I. (2021). Buginese Ethnomathematics: Barongko Cake Explorations as Mathematics Learning Resources. Journal on Mathematics Education, 12(2), 295–312. https://doi.org/10.22342/jme.12.2.12695.295-312.

Pennington, J. W., & Thomsen, R. C. (2010). A semiotic model of destination representations applied to cultural and heritage tourism marketing. Scandinavian Journal of Hospitality and Tourism, 10(1), 33–53. https://doi.org/10.1080/15022250903561895.

Perdana, A. P., & Kartidjo, W. (2022). Place Attachment Study in Chinatown (Case Study: Pancoran Glodok Chinatown and Pantjoran PIK Chinatown). In ITB Graduate School Conference, 2(1), 217–231. https://gcs.itb.ac.id/proceeding-igsc/index.php/igsc/article/view/85.

Pidadari., & Nuryanti, W. (2021). Kualitas Produk Wisata Budaya Dengan Kepuasan Wisatawan Pada Kawasan Pariwisata Tepian Sungai Musi Kota Palembang. Jurnal Arsir, 5(2), 120–134. https://doi.org/10.32502/arsir.v5i2.3729.

Prabhawati, A. (2018). Upaya Indonesia dalam Meningkatkan Kualitas Pariwisata Budaya Melalui Diplomasi Kebudayaan. Journal of Tourism and Creativity, 2(2), 158–177. https://doi.org/10.19184/jtc.v2i2.13847.

Pratama, I. G. S., & Mandaasari, I. C. S. (2020). The impact of tourism development on the economic, cultural and environmental aspects of local communities. International Research Journal of Management, IT and Social Sciences, 7(1), 31–36. https://core.ac.uk/download/pdf/270267082.pdf.

Prawiranata, A., Yulianto, E., & Kusumawati, A. (2016). Pengaruh Keramahtamahan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Survei pada Pelanggan Villa Agrowisata Kebun Teh Wonosari Lawang, Malang). Jurnal Administrasi Bisnis (JAB), 2(1), 114–120.

Risteskia, M., Kocevskia, J., & Arnaudov, K. (2012). Spatial planning and sustainable tourism as basis for developing competitive tourist destinations. Procedia-Social and Behavioral Sciences, 44, 375–386. https://doi.org/10.1016/j.sbspro.2012.05.042.

Rofiah, C. (2020). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Dimediasi Oleh Citra Destinasi. JMD: Jurnal Manajemen Dan Bisnis Dewantara, 3(1), 32–39. https://doi.org/10.26533/jmd.v3i1.527.

Rokhani, U., Salam, U., & Rochani-Adi, I. (2015). Konstruksi Identitas Tionghoa Melalui Difusi Budaya Gambang Kromong: Studi Kasus Film Dikumenter Anak Naga Beranak Naga. Resital, 16(3), 141–152. https://doi.org/10.24821/resital.v16i3.1679.

Sari, P. E., Mariyanti, E., & Putri, S. L. (2019). Pengaruh Electronic Word Of Mouth Foto Wisata terhadap Keputusan Berkunjung Wisatawan di Padang. Jurnal Manajemen Dan Kewirausahaan, 10(1), 22–37. https://doi.org/10.31317/jmk.10.1.22-37.2019.

Setiawan, P. Y., Troena, E. A., & Armanu, N. (2014). The effect of e-WOM on destination image, satisfaction and loyalty. International Journal of Business and Management Invention, 3(1), 22–29. https://www.academia.edu/download/33035928/C0312022029.pdf.

Sugiyono. (2017). Statistika untuk Penelitian. Bandung: Penerbit Alfabeta. In Alfabeta.

Syafitri, E. D., Nugroho, R. A., & Yorika, R. (2019). Analisis Tingkat Kepuasan Pengunjung Daya Tarik Wisata Kebun Raya Balikpapan. Journal of Indonesian Tourism, Hospitality and Recreation, 4(1), 1–8. https://ejournal.upi.edu/index.php/Jithor/article/view/28205.

Tantriana, D., & Widiartanto. (2019). Pengaruh Aksesibilitas, Experiential Marketing Dan Electronic Word Of Mouth (E-wom) Terhadap Keputusan Berkunjung Kembali Melalui Customer Satisfaction Sebagai Variabel Intervening. JIAB: Jurnal Ilmu Administrasi Bisnis, 8(3), 1–11. https://doi.org/10.14710/jiab.2019.24111.

Udiyana, I. B. G., Kepramareni, P., & Erlinawati. (2018). Pendekatan Dimensi Kualitas Pelayanan, Daya Tarik Wisata, Fasilitas, Biaya Perjalanan dan Promosi Pengaruhnya Terhadap Kunjungan Wisatawan Pada Obyek Wisata Pantai Plengkung di Kabupaten Banyuwangi Propinsi Jawa Timur (Upaya Pemberdayaan Pengusaha Lokal S. Akuntansi, Jurnal KRISNA: Kumpulan Riset, 10(1), 102–108. https://doi.org/10.22225/kr.10.1.844.96-102.

Wartha, I. B. N. (2016). Manfaat Penting “Benda Cagar Budaya” Sebagai Peninggalan Sejarah/Arkeologi Untuk Kepentingan Agama,Sosial Budaya, Sosial Ekonomi, Pendidikan dan Ilmu Pengetahuan (Studi Kajian Budaya). Jurnal Santiaji Pendidikan, 6(2), 189–196. https://www.neliti.com/publications/128890/manfaat-penting-âœbenda-cagar-budayaâ-sebagai-peninggalan-sejaraharkeologi-untuk.

Wijaya, I. G. N. S., Pratami, N. W. C. A., Muryatini, N. N., & Yasa, I. G. D. (2022). Pengaruh Electronic Word Of Mouth (E-WOM), Persepsi Risiko, Kepercayaan Pelanggan, dan Keputusan Pembelian E-Commerce Tokopedia. E-Jurnal Manajemen, 11(1), 190–209. https://doi.org/10.24843/EJMUNUD.2022.v11.i01.p10.

Yuni, H. K. (2011). Strategi Pengembangan Air Terjun Tegenungan Sebagai Daya Tarik Wisata Alam Di Desa Kemenuh, Gianyar Bali. Sosial Dan Humaniora, 6(3), 169–184. https://ojs.pnb.ac.id/index.php/SOSHUM/article/view/214.

Zulzilah, S., Prihantoro, E., & Wulandari, C. (2019). The influence of destination image, novelty seeking, and information quality in social media: The case of media news company Indonesian tourism on Instagram. In Proceeding of International Confere. https://journal.uii.ac.id/AJMC/article/download/14304/9801.


Cited by:


DOI: http://dx.doi.org/10.22334/jbhost.v8i2.392

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Visited Number: Web
Analytics JBHOST Stats