Identifying hotel management study program most enhance attributes for international tourism and business institute using conjoint analysis in pandemic era of covid 19

Authors

  • Ida Bagus Made Wiyasha Sekolah Tinggi Pariwisata Nusa Dua Bali · Hospitality

DOI:

https://doi.org/10.22334/jbhost.v7i3.326

Keywords:

important attributes, MPH study program, marketing purposes, overseas on the job training, and practical facilities quality

Abstract

Identifying the important attributes of a product or service are crucial activities for marketing purposes. The objectives of this research are two folds. First, to identify the important attributes of Hotel Management study Program ( hereafter MPH) offered to students in the pandemic era of COVID 19. Second, based on these research findings the Manajement of International Tourism and Business Institute (hereafter ITBI) has a basis to strengthen these attributes for marketing purposes of MPH study program. To achieve those objectives primary data would be colleted with students of MPH study program semester 1 and  7 as respondents. Prior to distributing questionnaires to students a discussion with the Management of ITBI conducted in an effort to identify important attributes of MPH study program. To achieve the most enhance attributes of MPH study program conjoint analysis would be applied. This study found that overseas on the job training was the most preferred attribute of MPH study program followed by practical facilities quality.

Author Biography

Ida Bagus Made Wiyasha, Sekolah Tinggi Pariwisata Nusa Dua Bali · Hospitality

pak wiyasha

References

Andrus Kotri, Tartu. Analyzing Customer Value Using Conjoint Analysis: the example of a packaging company ISSN 1406–5967 ISBN 9949–11–479–9. Tartu University Press. www.tykee. Order No. 567).

Barnett, William A. and Apostolos Serletis.2009. Measuring Consumer Preferences and Estimating Demand Systems. Emerald. Pp: 22-56.

Garcia, Ruben Huertas, Marta Laguna Garcia, and Carolina Consolacion. 2014. Conjoint analysis of Tourist choice of Hotel attributes presented in Travel Agent Brochures. International Journal of Tourism Research 16. Pp 65-75

Goldberg, Stephen M., Paul E. Green, and Yoram Wind. 1984. Conjoint Analysis of Price premiums for Hotel amenities. Journal of Business v.57.no 1. Pp 111-132.

Gu,Z. Jane and Sha Yang. 2009. Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing. SSRN Social Science Research Network. Pp:1-51

Koo, L.C., Fredrick K.C. Tao, and John H.C Yeung. 1999. Preferential segmentation of restaurant attributes through conjoint analysis. International Journal of Contemporary Hospitality Management 11/5. pp: 242-250).

Lee, So Jung and David A. Cranage. 2007. The Relative Importance of Menu Attributes at Point of Menu Selection Through Conjoint Analysis: Focused on Adolescents, Journal of Foodservice Business Research, Vol. 10(2). Pp:1-18.

Pan, Haoyuan, Frida Bahja, and Cihan Cobanoglu. 2018. Analysis of U.S. theme park selection and international implications. Journal of Transnational Management. Vol. 23. No.1. pp: 22-38.

Won, Doyeon and Gonzalo A. Bravo. 2009. Course design in sport management education: Addressing students’ perspectives through Conjoint methodology. Journal of Hospitality, Leisure, Sport and Tourism Education, 8(2). Pp: 83-96.

Wijayanto, Hari, Yenni Angraeni, and Riana Riskinandini. 2007. Analisis konjoin: Metode full profile dan CBC untuk menelaah persepsi mahasiswa terhadap pilihan pekerjaan. Forum Statistika dan Komputasi, April 2007, p: 8-17 Vol 12 No.1

______, https://www.research-advisors.com/tools/SampleSize.htm for sample size.

______, https://disparda.baliprov.go.id for number of tourist arrivals

Downloads

Published

2021-12-31

How to Cite

Wiyasha, I. B. M. (2021). Identifying hotel management study program most enhance attributes for international tourism and business institute using conjoint analysis in pandemic era of covid 19. Journal of Business on Hospitality and Tourism, 7(3), 377–388. https://doi.org/10.22334/jbhost.v7i3.326

Issue

Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).