Contact Us

INSTITUT PARIWISATA DAN BISNIS INTERNASIONAL.
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Phone: +62 361 - 426699
Fax: +62 361 - 426700
Journal Manager Whatsapp: +62 852 2767 9500
Email: [email protected]

* Sorry for not offering email form due to massive spam issue

The value of bali's local wisdom on hotel employees in badung regency

Made Arya Astina

Abstract


The island of Bali is famous as one of the most popular tourist destinations in the world. Thus, the development of Bali tourism from year to year is strongly influenced by various factors. Culture becomes an important factor for tourists choosing Bali as their preferred tourist destination. In order to support the tourism, the human resource also becoming the significant aspect that need to be taken into account. Given the importance of the role of human resources in the tourism sector, especially in the hospitality subsector, this study analyzed the value of Bali's local wisdom among star hotels in Badung regency. this study also wanted to find out how the phenomenon of local wisdom value in Bali, especially in Badung regency. Identification of the value of local Balinese wisdom is expected to gain contribution of ideas and thought in human resource development to the hospitality sub-sector in Bali in general, and Badung Regency in particular. Through literature studies and questionnaire consisted of  34 questions to measure the six cultural dimension such as Power Distance, Individualism vs. Collectivity, Masculinity vs. Femininity, Uncertainty Avoidance, Long-term orientation vs. Short-term orientation, and Indulgence vs. Restraint, the data then analysed through the VSM (value survey module) developed. The results shows that Badung regency’s star hotels’ employees have a culture with a high level of collectivism, shows a low power distance value, tend to have Feminine culture, have a culture with a relatively low level of Uncertainty Avoidance


Keywords


tourist destination, human resources, local wisdom, cultural dimensions

Full Text:

PDF

References


Astiti, Putra Tjok Istri. 2010. Desa Adat Menggugat Dan Digugat. Denpasar: Udayana University Press.

Benny H. Hoed. 2008. Semiotik dan Dinamika Sosial Budaya. Depok: Fakultas Ilmu Pengetahuan Budaya (FIB).

Bearden. 2006. Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example. Journal of Business Research. 59 (2006) 195-203

Berry, John W., Segall, Marshall H., 7 & Kagitcibasi, Cigdem. 1997. Handbook of Cross Cultural Psychology: Social Behavior and Applications (2nd Ed). USA: Allyn & Bacon.

Creswell, John W. 2015. Penelitian Kualitatif & Desain. Riset.Yogyakarta: Pustaka Pelajar

https://bali.bps.go.id/statictable/2018/02/09/21/jumlah-wisatawan-asing-ke-bali-menurut-bulan-1982-2019.html diakses pada tanggal (5 Juni 2020)

Evans, N Campbell, D and Stonehouse, G. 2003. Strategic Management for Travel and. Tourism. Oxford: Butterworth-Heineman.

Gorda, I Gusti Ngurah. 1997. Metodelogi Penelitian Sosial Ekonomi. Denpasar: Widya Kriya Gematama.

Hofstede, Geert. 2010. Comparing Regional Cultures Within a Country: Lessons From Brazil. Jounal of Cross-Cultural Psychology; 41;336.

Hofstede, Geert. 2010. Culture and Organizations: Software of the Mind, International Cooperation and its Importance For Survival. New York: McGraw-Hill.

Hofstede, G.J. Hofstede. 2005. Culture and Organizations: Software of the Mind, 2nd edition, McGraw-Hill USA.

Huang, Songshan (Sam) & Crotts, John. 2019. Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination. Tourism Management. 72 (2019) 232-241

Mead, Richard. 1990. Cross Cultural Management Communication. England: John Wiley & Sons Ltd.


Cited by:


DOI: http://dx.doi.org/10.22334/jbhost.v7i3.286

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Visited Number: Web
Analytics JBHOST Stats