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The motivational factors on using virtual hotel operators’ accommodation among tourists in cebu city, philippines

James G Esguerra, Mariae Khrisna B. Arreza


This study looked into the influence of the motivational factors among foreign and local tourists who availed the VHO-partnered hotels in Cebu City. The study utilized a descriptive-correlational design to look into the level of influence on the factors of (a) ease of navigation, (b) opportunity to earn points and rewards, (c) availability of affordable pricing, and (d) simplicity of reservation process and varied mode of payments. Three hundred thirty-nine 339 tourists participated in this study. The results showed that level of influence is on the highest degree, while on the difference foreign tourists’ traveling for business and leisure show no significant difference. On one hand, local tourists traveling for business and leisure revealed a significant difference. Furthermore, the comparison of the level of influence between local and foreign tourists, in general, showed a noteworthy significant difference. Further study of VHO in a different setting is recommended to get a better generalization on the VHO topic. 



Virtual Hotel Operators, Motivational Factors, Cebu City

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