Contact Us

INSTITUT PARIWISATA DAN BISNIS INTERNASIONAL.
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Phone: +62 361 - 426699
Fax: +62 361 - 426700
Journal Manager Whatsapp: +62 852 2767 9500
Email: info@jbhost.org

* Sorry for not offering email form due to massive spam issue

Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes

I Gusti Ketut Adi Winata, Ni Made Wulan Sari Sanjaya, I Gusti Made Oka Astana

Abstract


Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities.


Keywords


Entrepreneurship Orientation; Holistic Marketing Mix; Competitive Advantage; Bumdes

Full Text:

PDF

References


Baker, W. E., & Sinkula, J. M. (2009). The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses. Journal of Small Business Management, 47(4), 443–464. https://doi.org/10.1111/j.1540-627X.2009.00278.x

Boso, N., Story, V. M., & Cadogan, J. W. (2013). Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy. Journal of Business Venturing, 28(6), 708–727. https://doi.org/10.1016/j.jbusvent.2013.04.001

Brazinskaite, J., & Durand, M. (2014). Entrepreneurial Orientation in Marketing : An Empirical Study of Small Businesses in the Swedish Fashion Industry.

Budiarti, E. (2018). Effect of Customer Relationship Management, Marketing Mix, Service Quality, Entrepreneurs Orientation To Competitive Advantages and Its Impact on Marketing Performance At Public Market. 6(8).

Caseiro, N., & Coelho, A. (2018). Business intelligence and competitiveness: the mediating role of entrepreneurial orientation. Competitiveness Review: An International Business Journal, 28(2), 213–226. https://doi.org/10.1108/CR-09-2016-0054

Cho, Y. H., & Lee, J.-H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124–134. https://doi.org/10.1108/APJIE-05-2018-0028

Covin, J. G., & Lumpkin, G. T. (2011). Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct. Entrepreneurship Theory and Practice, 35(5), 855–872. https://doi.org/10.1111/j.1540-6520.2011.00482.x

Eggers, F., Hansen, D. J., & Davis, A. E. (2012). Examining the relationship between customer and entrepreneurial orientation on nascent firms’ marketing strategy. International Entrepreneurship and Management Journal, 8(2), 203–222. https://doi.org/10.1007/s11365-011-0173-4

Ghozali, I. (2011). Structural Equation Modeling Metode Alternatif dengan Partial Least Square (2 ed.). Badan Penerbit Universitas Diponegoro.

Hili, P., Gani, M. U., Hamzah, N., & Rahman, Z. (2017). Effect of Human Capital and Leadership on Institutions’ Performance and Competitive Advantages. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 7(3), 479. https://doi.org/10.21013/jmss.v7.n3.p9

Jantunen, A., Puumalainen, K., Saarenketo, S., & Kyläheiko, K. (2005). Entrepreneurial Orientation, Dynamic Capabilities and International Performance. Journal of International Entrepreneurship, 3(3), 223–243. https://doi.org/10.1007/s10843-005-1133-2

Keh, H. T., Nguyen, T. T. M., & Ng, H. P. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22(4), 592–611. https://doi.org/10.1016/j.jbusvent.2006.05.003

Kempa, S., & Setiawan, T. G. (2019). The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon. Petra International Journal of Business Studies, 2(2), 109–118. https://doi.org/10.9744/ijbs.2.2.109-118

Kiyabo, K., & Isaga, N. (2019). Strategic entrepreneurship, competitive advantage, and SMEs’ performance in the welding industry in Tanzania. Journal of Global Entrepreneurship Research, 9(1), 62. https://doi.org/10.1186/s40497-019-0188-9

Kotler, P., & Keller, K. L. (2006). Marketing Management. Pearson Prentice Hall. https://books.google.co.id/books?id=NP0zkgEACAAJ

Kotler, P., & Keller, K. L. (2012). Marketing Management. Prentice Hall. https://books.google.co.id/books?id=OYjntgAACAAJ

Kwak, H., Jaju, A., Puzakova, M., & Rocereto, J. F. (2013). The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation. Journal of Marketing Theory and Practice, 21(2), 141–162. https://doi.org/10.2753/MTP1069-6679210202

Lasalewo, T., Masruroh, N. A., . S., Hartono, B., & Yuniarto, H. A. (2017). The Effect Of Competitive Advantage And Human Advantage On Industrial Competitive Strategy (Case Study: SMIs in Gorontalo Province). Journal of Indonesian Economy and Business, 31(1), 307. https://doi.org/10.22146/jieb.23179

Lechner, C., & Gudmundsson, S. V. (2014). Entrepreneurial orientation, firm strategy and small firm performance. International Small Business Journal: Researching Entrepreneurship, 32(1), 36–60. https://doi.org/10.1177/0266242612455034

Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41(2), 151–170. https://doi.org/10.1007/s11747-012-0317-2

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. The Academy of Management Review, 21(1), 135. https://doi.org/10.2307/258632

Mau, D. P., & Sukawati, T. G. R. (2019). The Values Of Batang Haring As Local Wisdom In Build In The Sustainable Competitive Advantage Of Tourism Destination In Central Kalimantan. Journal of Business on Hospitality and Tourism, 5(2), 249–263. https://doi.org/https://dx.doi.org/10.22334/jbhost.v5i2

Porter, M. E. (2008). The Five Forces That Shape Competition. Harvard Business Review, 24–41. http://www.ibbusinessandmanagement.com/uploads/1/1/7/5/11758934/porters_five_forces_analysis_and_strategy.pdf

Rahmawati, R., & Hadiwidjojo, D. (2014). Green Marketing Mix As Strategy to Improve Competitive Advantage in Real Estate Developer Companies. International Journal of Business and Management, 3(11), 6–12.

Rhee, J., Park, T., & Lee, D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of learning orientation. Technovation, 30(1), 65–75. https://doi.org/10.1016/j.technovation.2009.04.008

Rothaermel, F. (2013). Strategic Management Concepts and Cases. McGraw-Hill Irwin.

Thompson, S. H. T. (2001). Demographic and Motivation Variables Associated with Internet Usage Activities. Internet Research, 11(2), 125–137.

Webb, J. W., Ireland, R. D., Hitt, M. A., Kistruck, G. M., & Tihanyi, L. (2011). Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory. Journal of the Academy of Marketing Science, 39(4), 537–554. https://doi.org/10.1007/s11747-010-0237-y

Wei, Y. (Susan), & Wang, Q. (2011). Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy. Industrial Marketing Management, 40(2), 267–277. https://doi.org/10.1016/j.indmarman.2010.06.039


Cited by:


DOI: http://dx.doi.org/10.22334/jbhost.v6i2.232

Refbacks

  • There are currently no refbacks.


License URL: http://creativecommons.org/licenses/by/4.0/


Visited Number: Web Analytics JBHOST Stats