The Preference of Chinese Tourists in Choosing Accommodation in Badung Regency
Abstract
This study determines the characteristics and preferences of Chinese tourists in choosing accommodations in Badung district. Based on the Bali Central Bureau of Statistics 2016-2018, there is an increase of Chinese tourists' visits to Badung Regency, mainly Nusa Dua, Kuta and Jimbaran famous for its tourist destination accommodations thus makes it highly competitive. This study consists of 50 Chinese tourists as respondents using questionnaires from May-July 2019 selected by incidental sampling, then analyzed by conjoint technique which revealed that most prefer the Nusa Dua area. Characteristically most of them come from Liaoning Province dominated by women aged 15-24 years. Eighty six per cent of these are private employees with a bachelor's degree. It is their first visit to Badung Regency with an average length of stay of 4-6 days accompanied by friends for leisure activities. They obtain information from the internet and 92% of them chose a star rated accommodation.Tourist preferences in accommodation selection are analyzed and summarised as important values. The resulting highest to lowest values are as follows: facilities, Promotion, comfort, location, service, price, and cleanliness.
Keywords
Full Text:
PDFReferences
Akyeampong, O. A. (2007). Tourism in Ghana: The accommodation sub-sector. Janel Publications.
Barsky, J. D., & Labagh, R. (1992). A Strategy for Customer Satisfaction. Cornell Hotel Restaurant Administration Quarterly, 33(5), 32–40.
Bojanic, D. C. (1996). Consumer perceptions of price, value and satisfaction in the hotel industry: An exploratory study. Journal of Hospitality & Leisure Marketing, 4(1), 5–22.
Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 Update PLS Regresi. Badan Penerbit Universitas Diponegoro.
Indonesia Travel. (2017). BALI Crowned World’s Best Destination 2017 by Trip Advisor. https://www.indonesia.travel/id/id/news/bali-crowned-world-s-best-destination-2017-by-trip-advisor
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (12 ed., Vol. 1). Macana Jaya Cemerlang.
Mardiastuti, A. (2019). Turis China dan Australia Terbanyak Liburan ke Bali Sepanjang 2018. https://travel.detik.com/travel-news/d-4368482/turis-china-dan-australia-terbanyak- %0Aliburan-ke-bali-sepanjang-2018
Medlik, S., & Ingram, H. (2000). The business of hotels, Butterworth-Heinemann (4 ed.). Oxford.
Munavizt, S. (2009). Pengertian Akomodasi. http://pariwisatadanteknologi.blogspot.com/2010/05/jenis-jenis-akomodasi-pariwisata.html
Pendit, S. N. (2002). Ilmu Pariwisata : Sebuah Pengantar Perdana. Pradnya Paramita.
Pribadi, A. (2019). Wisatawan China Ingin Bali Tak Cuma Keindahan Alam dan Budaya. https://wartakota.tribunnews.com/2017/04/14/wisatawan-china-ingin-bali-tak-cuma-keindahan-alam-dan-budaya
Act No. 10 of 2009 Concerning Tourism, (2009).
Setiawati, F. (2014). Analisis Pengendalian Proses Produksi untuk Meningkatkatkan Kualitas Produk pada Perusahaan PT. Batik dan Liris Sukoharjo. Universitas Muhammadiyah Surakarta.
Sugianto, S., Sendra, I. ., & Kusumanegara, I. M. (2018). Preferensi Wisatawan Cina terhadap Cultural Tourism di Bali. Jurnal IPTA, 6(2).
Sugiyono. (2015). Statistika untuk penelitian. Alfabeta.
DOI: http://dx.doi.org/10.22334/jbhost.v6i2.230
Refbacks
- There are currently no refbacks.
License URL: http://creativecommons.org/licenses/by/4.0/
Visited Number: JBHOST Stats