Positioning Eco-Tourism Objects for Improving Image of Bali Indonesia as An International Tourist Destination
DOI:
https://doi.org/10.22334/jbhost.v1i1.17Abstract
Ecotourism objects in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, dan (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectives with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism objects perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism objects.
References
Bali Barat National Park (2015). retrived from http://www.northbali.info/ nature/bali_barat_national_park.php
Bali Botanic Garden (2015). Retrived from http://bali.panduanwisata.id
Bali Butterfly Park (2015). Retrived from http://www.dewabalitours.com
Bali Safari & Marine Park (2015). Retrived from http://www.balisafarimarinepark.com.
Darsoprajitno, H., Soewarno (2001). Ekologi Pariwisata,Tata Laksana Pengelolaan Objek dan Daya Tarik Wisata. Angkasa, Bandung.
Kasali, R. (2005) Membidik Pasar Indonesia, Segmentasi, Targeting, Positioning. PT Gramedia Pustaka Utama, Jakarta.
Kuncoro, M. (2003) Metode Riset untuk Bisnis dan Ekonomi: Bagaimana Peneliti dan Menulis Tesis?. Erlangga, Jakarta
Pitana, IG., Gayatri (2005). Sosiologi Pariwisata, Kajian sosiologis terhadap struktur, sistem, dan dampak-dampak pariwisata. Andi Offset. Yogyakarta.
Rusmini, M (2001). Manajemen Pemasaran. Andi Offset. Yogyakarta.
Sangeh Monkey Forest (2015). Retrived from http://www.indonesia-tourism.com/ bali/sangeh.html.
Simamora, B. (2005). Riset Pemasaran. Gramedia Pustaka Utama, Jakarta
Simamora, H. (2000). Manajemen Pemasaran International. Salemba Empat, 1st edition, Jakarta.
Sudibya, Bagus. (2002). “Pengembangan Ecotourism di Bali: Kasus Bagus Discovery Group”. Makalah disampaikan pada Ceramah Ecotourism di Kampus STIM-PPLP Dhyana Pura, Dalung, Kuta pada tanggal 14 Agustus 2002.
Ubud Botanic Garden (2015). Retrived from http://botanicalgardenforsale.blogspot.com
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).