Email this article 
Hide
Show all
THE VALUES OF BATANG HARING AS LOCAL WISDOM IN BUILD ING THE SUSTAINABLE COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN CENTRAL KALIMANTAN
Abstract
As a regional tourism destination in Indonesia, Central Kalimantan has cultural richness from its sub-ethnics of Dayak (indigenous people in Kalimantan) that can be used to develop its tourism products. Therefore, through an ethnographic approach using triangulation data collection techniques, this study explored, illustrated and comprehended in-depth the culture of Central Kalimantan specifically local wisdom values. Batang Haring as a local wisdom of Dayak in Kalimantan, particularly Central Kalimantan, has culture value that is the balanced and harmonious relationship among three-dimensional: human, God, and nature implemented through rites of Kaharingan (traditional belief of Dayak). The uniqueness in implementing the values become a "spirit" that is able to “awaken” and more "revive" Central Kalimantan, specifically in tourism sector. The strongly formed "spirit" will be a basic strength of differentiation strategy to create different, unique and unimitate products as a factor of competitive advantage in its tourism products. Utilization of these values can be done through cultural practices, Dayak-Kaharingan rite activities, and the use of cultural symbols in its development. However, it needs to be applied consistently in everyday life and supported through the hospitality of its people who live spiritually and continue to uphold their culture and arts that will form a strong "spirit" and hard to find elsewhere. Thus, the tourism sector can be sustainable and will impact on strengthen economic activity, as well as improve the living standard of its community as host.
Keywords
Full Text:
PDFReferences
Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management. Vol. 17, No. 1, Pp. 99-120.
Barney, J. B., and Clark, D.N. (2007). Resource-Based Theory Creating and Sustaining Competitive Advantages. Oxford: Oxford University Press.
Bendesa, I Komang Gede. (2010). Pengembangan Kearifan Lokal sebagai Basis Ekonomi. Central Bereau Statistics of Bali (2012). Bali in Figures.
Bharadwaj, S. G., Varadarajan, P. R., and Fahy, J. (1993). Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing. Vol. 57, No. 4, Pp. 83-99.
Brata, I. B. (2016). Kearifan Budaya Lokal Perekat Identitas Bangsa. Jurnal Bakti Saraswati. Vol. 5, No. 1, Pp. 2088-2149.
Charles, C. H. and Tian, C.S. (2011). Examining the Effects of Tourism Impacts on Resident Quality of Life, Evidence from Rural Midwestern Communities in USA AU- Yu, Chian-Pin (Simon). International Journal of Tourism Sciences. Vol. 11, No. 2, Pp. 137-152.
Collins, J. C., and Porras, J. I. (1996). Building Your Company’s Vision. Harvard Business Review. September - Oktober.
Day, G. S. and Wensley, R. (1998). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing. Vol. 52, Pp. 1-20.
Deal, T. E., and Kennedy, A. A. (1982). Corporate Culture: The Rites and Rituals of Corporate Life. Boston: Addison-Wesley Publishing Company.
Freiberg, K., and Freiberg, J. (1996). Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success. Michigan: Bard Books.
Geriya, I Wayan. (2011). Antara Aneka Paradoks and Budaya Hibrida (in Jendela Pariwisata Bali: How Lucky is Bali?, initiator: Panudiana Kuhn, compiler/editor: Dwi Yani and Ni Komang Erviani). Second Edition. Bali: Wisnu Press. Pp. 21-40.
Halloway, J. C., and Humpreys, C. (2016). The Business of Tourism. Tenth Edition. Edinburgh, UK: Pearson Education Limited.
Hunt, S. D. (2000). A General Theory of Competition. USA: Sage Publications, Thousand Oaks.
Jensen, M. C. and Meckling, W. H. (1976). Theory of the Firm: Managerial Behaviour, Agency Costs and Ownership Structure. Journal of Financial Economics. Vol. 3, Pp. 305-360.
Kalaiya, A. B. (2015). Tourism as a Development Tool: A Study on Role of Tourism in Economic Development, Employment Generation and Poverty Reduction: Special Focus on Kachchh. International Journal of Advance Research in Computer Science and Management Studies. Vol. 3, No. 7, Pp. 179-197.
Koentjaraningrat. (2005). Kebudayaan, Mentalitas and Pembangunan. Jakarta: Gramedia Pustaka Utama.
Kotter, J. P., and Heskett, J. L. (1992). Corporate Culture and Performance. New York: Free Press.
Peteraf, M. A. (1993). The Cornerstones of Competitive Advantage: A Resource-Based View. Strategic Management Journal. Vol. 14, No. 3, Pp. 179-191.
Peters, T. J., and Waterman, R. H. (1982). In Search of Excellence: Lessons from America’s Best-Run Companies. New York: Harper and Row.
Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
__________. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.
__________. (1986). Competition in Global Industries. Boston: Harvard Business School Press.
__________. (1996). What is Strategy?. Harvard Business Review. Nopember - Desember.
Quick, J. C. (1992). Crafting an Organizational Culture: Herb’s Hand at Southwest Airlines. Organizational Dynamics. Vol. 21, No. 2, Pp. 45-56.
Sangalang, I., Darjosanjoto, E. T. S., and Faqih, M. (2011). Understanding Space Based on the Symbol of Batang Garing on Dayak Ngaju House. Pp. 118-126.
Schein, E. H. (2004). Organizational Culture and Leadership. Third Edition. San Francisco, CA: Jossey-Bass
Sibarani, R. 2012. Kearifan Lokal: Hakikat, Peran dan Metode Tradisi Lisan. Jakarta: Asosiasi Tradisi Lisan.
Sukawati, Tjokorda Gde Raka. (2014). Merajut Nilai-nilai Kearifan Lokal untuk Membangun Keunggulan Daya Saing Berkelanjutan (Studi Etnografi Pemasaran Pariwisata di Ubud). Disertasi. Program Doktor Ilmu Ekonomi Kekhususan Manajemen, Program Pascasarjana Universitas Brawijaya, Malang.
Tichy, N. (1983). The Essentials of Strategic Change Management. Journal of Business Strategy. Vol. 3, No. 4, Pp. 55-67.
Trout, J. (2001). Differentiate or Die: Survival in Our Era of Killer Competition. New York: John Wiley.
WTTC. (2015). Economic Impact of Travel & Tourism 2015 Annual Update: Summary. London: World Travel and Tourism Council.
DOI: http://dx.doi.org/10.22334/jbhost.v5i2.164
Refbacks
License URL: http://creativecommons.org/licenses/by/4.0/
Visited Number: