Contact Us

Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Phone: +62 361 - 426699
Fax: +62 361 - 426700
Journal Manager Whatsapp: +62 852 2767 9500
Email: [email protected]

* Sorry for not offering email form due to massive spam issue


Mariaty Ibrahim, Musadad Musadad


The quality of a good or service is mostly determined by the consumers. Accordingly, satisfying consumers can be attained by providing good quality products which are not only affected by the service quality itself, but also by other factors, including price. Price issues faced by Queen Star Waterpark in Siak Regency of Riau Province in the past three years have decreased the number of visitors and raised visitors’ complaints. This study, therefore, was aimed at finding out the effect of price on visitor satisfaction. The data was collected through conducting interview with the waterpark manager and distributing questionnaires to 100 respondents as the samples chosen randomly through accidental sampling. To analyze the collected data, simple regression was used, while the hypothesis testing was performed through t-test and analysis of the coefficient of determination (R). The analysis results showed that the variable x (price) was proven to significantly affect the variable y (visitor satisfaction). This implies that the waterpark management should take this into consideration and adopt a new approach to pricing.


waterpark, price, visitor satisfaction

Full Text:



Creswell, J.W. (2013). Research Design: Qualitative, Quantitative, and Mixed Method Approaches. London: SAGE Publications

Dulyadhamapiromya, T. and Supeecha, S. (2018). How waterpark image, price fairness, and satisfaction create behavioral intentions: moderating effects of novelty-seeking. The 25th Annual ERES Conference

Falk, M. & Scaglione, M. (2018). Effects of ski lift ticket discounts on local tourism demand. Tourism Review, 73(4):480-491

Jin, N.P., Lee, S. and Lee, H. (2015) The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors. International Journal of Tourism Research, 17, 82-95

Jin, N., Line, N. D., and Merkebu, J. (2016). The effects of image and price fairness: A consideration of delight and loyalty in the waterpark industry. International Journal of Contemporary Hospitality Management, 28(9), 1895-1914

Kotler, P., Bowen, J.T., Makens, J.C., and Baloglu S. (2016). Marketing for Hospitality and Tourism. Essex: Pearson

Lee, S. (2016). The Impact of Food Quality on Experiential Value, Price Fairness, Water Park Image, Satisfaction, and Behavioral Intention in the Context of Water Park. Culinary Science & Hospitality Research, 22 (1), 87-95

Liestiande, H. (2016). Visitor Preference for Water Park in Bali. Proceedings of the Asia Tourism Forum 2016

Malasevska, I and Haugom, E (2017). Optimal prices for alpine ski passes. Tourism Management, 64, 291-302

Isnaeni, F. (2018). Analysis of factors influencing visitor satisfaction at Owabong Waterpark. Management Analysis Journal, 7 (3), 9-18

Wu, W., Zhang, L., and Qiu, F. (2016). Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces. Tourism Management, 30, 1-6

Cited by:



  • There are currently no refbacks.

License URL:

Visited Number: Web
Analytics JBHOST Stats