Contact Us

Jalan Kecak, No. 12, Gatot Subroto Timur - Bali
Phone: +62 361 - 426699
Fax: +62 361 - 426700
Journal Manager Whatsapp: +62 852 2767 9500
Email: [email protected]

* Sorry for not offering email form due to massive spam issue


Ni Ketut Wiwiek Agustina


Tourism has become one of idol business in Indonesia, which can be seen by the graph of performance continues to rise up compared to oil, gas, coal, and palm oil which continue to decline. Each destination tries to serve tourists better using many kinds of strategies, one of them is the destination image. This research aims to analyze the influence of destination image on the revisit intention in Mount Batur, Bali. The study is explanatory and done using quantitative and descriptive approaches. The number of samples to be used is 100 samples. The method of data collection is done by questionnaire collection method to analyze the influence of the destination image variable on the variable of revisit intention obtained by descriptive explanation. Based on the results of the research conducted, it shows that the image of the destination has a significant effect on the interest in returning to tourists in Mount Batur, which means that the hypothesis proposed in the study was accepted. This can be seen in the results of the hypothesis test the value of t arithmetic obtained is equal to 7.242 with a significance value of 0.000 smaller than 0.05. Based on the correlation test, the relationship between the two variables is at a moderate level with a percentage of influence of 34.9%. So that from this it is expected that tourists area managers of  Mount Batur must try to maintain security, comfort and the environment.


Destination Image; Revisit Intention; Mount Batur

Full Text:



Alegre, J. a. M. C. (2009). Anlysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing., 43 (5/6).

Echtner, C. M., Ritchie, J. R. B. (1991). The Meaning and Measurement of Destination Image. The Journal of Tourism Studies, 2 (2), pp. 2-12.

Ghozali. (2016). Multinomial Logistic Regression (Vol. jilid 1).

Hsu, S. S. H. d. C. H. C. (2009). Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention.

kotler, p. (2009). manajemen keuangan. jakarta: erlangga.

Lin, C. H. (2012). Effects of Cuisine Experience, Psychological Well-Being, And SelfHealth Perception on the Revisit Intention of Hot Springs Tourist. Journal of Hospitality & Tourism Research, p. 1-22

Loebbecke, J. K. (1997). Auditing an Integral Approach. Prentice Hall,: Inc.

Sugiyono. (2009). Metode Penelitian Kuantitatif. Bandung: Alfabeta.

Sugiyono. (2017). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. bandung.

sunaryo, b. (2013). Kebijakan pembangunan destinasi pariwisata konsep dan aplikasinya di Indonesia. yogyakarta: gava media.


Cited by:



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Visited Number: Web
Analytics JBHOST Stats