Tourist Preferences and Satisfaction in Karangasem Virgin Beach, Bali
Abstract
The development of Virgin Beach which has not been maximized has caused many complaints from tourists, both aspects of completeness of facilities, accessibility. Tourist preferences and satisfaction are important factors in developing Virgin Beach to make it better in the future. This study aims to find out the preferences and satisfaction of tourists in Virgin Beach, Karangasem, Bali. This type of research is descriptive quantitative, the number of samples of 40 visiting tourists taken using incidental sampling techniques. Questionnaires that are distributed using a Likert scale have been tested for validity and reliability. Data were analyzed through descriptive statistics with the assessment categorization method based on the average score and IPA (importance performance analysis) with a method of looking for gaps between expectations and performance. The results of this study conclude that tourist preferences in Virgin Beach are good, have an average value of 3.6 in the interval of 3,5 - 4,2. While tourist satisfaction shows from 5 variables, namely: reliability, responsiveness, assurance, empathy and tangible evidence, only responsiveness and assurance variables that have performance in accordance with tourist expectations and are able to satisfy tourists while physical evidence and reliability variables have lower performance from the expectations of tourists so that they have not been able to support the satisfaction of tourists on Virgin Beach and the empathy variable is not too expected by tourists to support their satisfaction at Virgin Beach. And it is necessary to develop from the aspect of tourist facilities, and improve service performance.
Keywords
Full Text:
PDFReferences
Ariesta. I Kadek Bayu. (2016). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Tamu di U Paasha Hotel. Skripsi. Denpasar. STPBI.
Dwiputra, Roby. 2013. Preferensi Wisatawan Terhadap Sarana Wisata di Kawasan Wisata Alam Erupsi Merapi. Jurnal Perencanaan Wilayah dan Kota, Vol 24 No 1. Badan Perencanaan dan Pembangunan (Bappenas). Jakarta. http://www.sappk.itb.ac.id/jpwk/wp-content/uploads/2014/02/Jurnal-3-Roby-Edit.pdf (diakses pada 20 Maret 2018)
Ghozali, imam. 2011. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang. Badan Penerbit Universitas Diponogoro.
Hadiwijoyo, Akyas.2012. Psikologi Umun dan Perkembangan. Jakarta: PT Mizan Publika
Handayani, B dan Korstanje, M.E. Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective. Etudes Caribeennes, pp. 37 -38
Handayani, B., & Rashid, B (2013). Conseptualisation of nation brand image. International Journal Of Manajement Studies (IJMS),20(2,165-183).
Hardiyati, Ratih. 2010. Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Menggunakan Jasa Penginapan (Villa) Agrowisata Kebun Teh Pagilaran. Skripsi. Semarang. Universitas Diponogoro.
Hermantoro H. 2013. Tentang Kepariwisataan Kumpulan Tulisanku Seputar Kepariwisataan Nasional. Depok : Aditri.
Ismayanti 2010, Pengantar Pariwisata. Jakarta : PT Grasindo
Kautsar, Cindy Rosselina. 2012. Analisis Preferensi Konsumen Yoghurt My Healthy di Dramaga Bogor. Skripsi. Bogor. Departemen Manajemen Fakultas Ekonomi dan Manajemen Institute Pertanian Bogor.
Kotler, Philip and Gary Armstrong. 2008. Prinsip-prinsip Pemasaran. Edisi 12. Jilid 1. Jakarta: Erlangga.
Kusumah, Wijaya dan Dedi Dwitagama. 2011. Mengenal Penelitian Tindakan Kelas. Edisi : 2. Jakarta : PT Indeks.
Moenir, A.S. 2010. Manajemen Pelayanan Umum Di Indonesia. Jakarta : Bumi. Aksara
Nila Sari, Candra dan Reiza Miftah Wirakusuma. 2016. Pengembangan Fasilitas Wisata Berdasarkan Preferensi Pengunjung di Wana Wisata Situ Cisanti Kabupaten Bandung. Jurnal Manajemen Resort and Leisure Vol. 13 No 2. Universitas Pendidikan Indonesia http://ejournal.upi.edu/index.php/jurel/article/view/4977 (diakses pada 20 maret 2018)
Nugroho, Ryan. dan Japarianto, Edwin. 2013. Pengaruh People, Psycal Evidence, Product, Promotion, Price dan Place Terhadap Tinggakt Kunjungan di Kafe Coffee Cozies Surabaya. Jurnal Manajemen Pemasaran Petra. Vol 1, No. 2: 1-9.
Ong, Johan Oscar dan Pambudi, Jati. 2014. Analisis Kepuasan Pelanggan dengan Importance Performance Analysis di SBU Laboratory PT Sucofindo (PARSERO). Jurnal Jati Undip. Vol IX No.1. President University
Pauwah, Yusran. et.al. 2013. Persepsi dan Preferensi Pengunjung Terhadap Kawasan Wisata Pantai Malalayang.Jurnal Vol 5 No.1. Universitas Sam Ratulangi.
Pintana, I. Gede dan Diarta Surya. 2009. Pengantar Ilmu Pariwisata. Yogyakarta: Andi Offset.
Pantiyasa, 2013. Metodelogi Penelitian. Denpasar. Sekolah Tinggi Pariwisata Bali Internasional.
Ramly, Jhon. 2007. Educational Psychology Edisi Kesepuluh Bagian Kedua. Yogyakarta: Pustaka Belajar.
Rangkuti, F. 2002. Measuring Customer Satisfaction: Gaining Customer Relationship Strategy. Jakarta : Gramedia Pustaka Utama.
Robbins SP, dan Judge. 2008. Perilaku Organisasi. Jakarta : Salemba.
Satwiko, Prasasto. 2009. Fisika Bangunan.Yogyakarta. Andy Offset.
Siregar, Syofian. 2013. Metode Penelitian Kuantitatif. Jakarta: Prenadamedia Group.
Sheth, J., N. dan Sisodia, R., S. (2012). The 4A’s of Marketing. Creating Value for Customers, Companies and Society. New York. Routledge
Sugiyono. 2014. Metode Penelitian Manajemen.Bandung : CV. Alfabeta.
Sugiyono. 2017. Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung : CV. Alfabeta.
Suryadana, M. Liga dan Vanny Octavia. 2015. Pengantar Pemasaran Pariwisata. Bandung : CV Alfabeta.
Suwantoro, Gamal. 2004. Dasar-Dasar Pariwisata. Edisi Kedua. Yogysaakarta : AndiOffset.
Suwena, I Ketut dan I Gst Ngr Widyatmaja 2010, Pengetahuan Dasar Ilmu Pariwisata, Denpasar : Udayana University Press.
TripAdvisorhttps://www.tripadvisor.co.id/Attraction_Review-g608484-d1638643-Review-White_Sand_Beach-Karangasem_Bali.html (diakses pada 8 april 2018)
Wardiyanta, Drs. 2010. Metode Penelitian Pariwisata. Yogyakarta: CV Andi Offset.
Yunita, Evi. 2016. Analisis Faktor Yang Mempengaruhi Preferensi Konsumen (Kasus Ozaizy Coffee N’ Resto Kota Bogor. Skripsi. Departemen Agrobisnis Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor.
Zeithaml, Valarie A., And Mary Jo Bitner. (2000). Service Marketing: Integrating Customer Focus Across The Firm, Second Edition. New York, NJ: Mc Graw-Hill Companies Inc.
Tjiptono, Fandy dan Gregorius Chandra, 2012, Pemasaran Strategik. Yogyakarta. ANDI.
DOI: http://dx.doi.org/10.22334/jbhost.v4i2.118
Refbacks
- There are currently no refbacks.
License URL: http://creativecommons.org/licenses/by/4.0/
Visited Number: JBHOST Stats