TOWARD INTERNATIONAL STANDARD: THE ROLE OF VILLAGE TOURISM AWARENESS GROUP IN HOMESTAY DEVELOPMENT OF KEMIREN VILLAGE

This research aims to analyze the role of Pokdarwis in homestay development, analyze the quality of the homestay with the ASEAN Homestay Standard criteria, and analyze challenges and opportunities in developing a homestay. The method used is descriptive qualitative, with data collection techniques through observation and direct interviews. This study also conducted FGDs with homestay owners, the Head of the Kemiren Traditional Village, Pokdarwis, the Head of Kemiren Village, Banyuwangi Disbudpar, Dancers, PKK, and NGOs. The result of this research is the role of Pokdarwis as a Motivator, Communicator, and Driving Force. The quality of a homestay meets elements of the criteria of the host, activities, location, marketing & promotion, and sustainability principles. Meanwhile, elements of Safety & Security Criteria, Management, Accommodation, Cleanliness & Cleanliness still need to be improved. Challenges in terms of marketing & promotion, management, cleanliness & hygiene, and security & safety still need to be improved. The opportunity is enormous because it has all aspects to meet the accommodation standards of ASEAN-Class Homestay.


INTRODUCTION
explains that Community Based Tourism (CBT) is Tourism activity, Community-owned, and managed or coordinated at the Community level that contributes to communities' well-being through supporting Sustainable livelihoods and protecting valued sociocultural traditions and natural and cultural heritage resources. The original aim of introducing CBT was to provide a source of income for rural populations by encouraging tourist visits to these communities and allow the locals to provide accommodation for these visitors (Mapjabil et al., 2015). One form of Community Based Tourism is through a tourism village. Tourism Village is a form of integration between the attractions, accommodation, and supporting facilities presented in a structure of people's lives that unite with prevailing ordinances and traditions (Nuryanti, 1983in between Antara & Arida, 2015. In conducting Community-Based Tourism (CBT), activities must involve all stakeholders involved in the tourism sector. Success in running, developing, and building tourism needs to have the support of the local tourist areas, the help of the community can determine the success of the development of tourism. The support of the city is critical; therefore, it needs to be a local institution as a container for the society that is responsible for the development of tourism in the region (Musriadi, 2019). Local institutions are instrumental in the event of an area, according to Uphoff 1982, in Musriadi (2019, explaining that local institutions are local community associations that are responsible for the development processes in their regions. In the World tourism institution, local institutions are present in the form of tourism Conscious Group (Pokdarwis). As local institutions, Pokdarwis have a responsibility for the process of tourism development in the region. The presence of the tourism conscious Group as a local institution in the growth and development of tourism is as a responsible party in management or managerial activities because, in essence, Pokdarwis has the authority to regulate Development and development activities by the following provisions.
According to the Tour aware Group manual called the Pokdarwis is a community-based institutional that its members consist of tourism actors who have care and responsibility and serve as mobilizers in supporting Climate is conducive to grow and develop tourism and the realization of SAPTA enchantment in improving the regional development through tourism and benefits for the welfare of the surrounding communities. In the Pokdarwis manual It also explains that the Pokdarwis as a group of self-reliance and community-based people in their social activities are seeking to: improve public understanding of tourism, increase roles and participation Community in the development of tourism, increasing the value of tourism benefits for the community in the event of tourism, the success of tourism generation.
One of the tourist villages in Indonesia that has Pokdarwis is Kemiren tourism Village Banyuwangi. Kemiren Tourism Village is an Osing village which is also used as a cultural heritage village to preserve the Osing tribe. In this region, the population still has a relatively original tradition and culture; some supporting factors such as specialty food, agricultural systems, and social systems are also coloring a tourist village area.  Kemiren Tourism Village also provides Homestay for foreign and domestic tourists who come to visit. Homestay in Indonesia is chosen as the Ministry of Tourism priority program because of its advantages such as the time required for development is relatively short (6months), the cost is relatively inexpensive, located in rural areas (tourism villages) and using the architecture of their respective regions, the benefits for local communities are relatively large, the level of leakage (leakages) Low even zero, ownership (ownership) by the local community (Wiarti, 2018). Homestay in Kemiren village has 55 homestays with capacity of 1 (one) room for 2 (two) people and capacity of 2 (two) rooms for 4 (four) persons.
The Homestay is a residence that is partly rented to tourists as well as the interaction between tourists and homeowners. Homestay provides benefits for society that is as a container for participation in the development of tourism in its village, providing employment opportunities in efforts to improve the welfare of the community (Kemenpar, 2017in Mahadewi, 2018. In Indonesia, Homestay has been the concern of the Government since the existence of Tourism Village program through PNPM Mandiri Tourism, which is held by the Ministry of Culture and In the development of the Tourism Village program, Homestay is part of tourist attraction that is obtained by tourists in the visit to Tourism Village (Mahadewi, 2018). The Homestay offers a unique and exciting experience, with an understanding of learning with the environment and social interaction with the community as long as tourists stay for the opportunity to spend time with their family and host in enjoying the customs, values, culture and the Life of rural communities (Devkota, 2010in Mahadewi, 2018. Homestay in Kemiren tourist village managed by local Pokdarwis, the role of Pokdarwis in Kemiren Tourism Village is to manage the Homestay, make tour packages such as culinary tourism and cultural tourism, and the implementation and socialization of Sapta Pesona. The role of Pokdarwis in managing Homestay is needed so that accommodation in Kemiren village can apply ASEAN Homestay standard system in providing the destination homestay to both foreign and domestic tourists who choose to stay at Homestay. However, the fact is the Homestay in Kemiren tourism village still needs to be considered both in management and in the quality of the Homestay itself.
This study aims to analyze the role of Pokdarwis in the development of Homestay in the village Kemiren, to analyze the quality of the Homestay in the town Kemiren according to the criteria of ASEAN homestay Standard, as well as to analyze the challenges and opportunities Pokdarwis in development of Homestay in Kemiren Tourism village in Glagah district of Banyuwangi.

METHODOLOGY
This research uses a qualitative descriptive approach. Also, the descriptive study does not provide treatment, manipulation, or alteration of the variables examined but instead described a condition that is as it is. The only procedure given was the study itself, conducted through observation, interviews, and documentation. The Data that will be used in this research is grouped into two types, namely: 1. Primary Data is obtained through field surveys or direct observation in the tourist village of Kemiren and interviews with Pokdarwis. The first observation was carried out by seeing and observing community-based tourism activities in the Kemiren Tourism Village, as well as discussing with the homestay owner.

Second, the role of Pokdarwis as a Communicator in the development of Homestay in Kemiren tourist village.
The purpose of Pokdarwis as a Communicator is the companion to receive and provide information from various sources to the community that will be used as a formulation in the handling and implementation of multiple programs and as an alternative problem-solving. Pokdarwis Village Kemiren provides information on the quality of Homestay in accordance with the criteria of ASEAN Homestay Standard For example as Host what to do if there are guests staying in the Homestay, the provision of bedrooms in the Homestay, the rule of Bathing in the Homestay, as well as the activities done with guests staying at the Homestay. The information is

Thirdly, the role of Pokdarwis as a Driving Force in the development of Homestay in Kemiren tourist village.
The purpose of Pokdarwis as a driving force is to guide on technical, strategic, and implementation in the program. The Kemiren Pokdarwis guides the homestay to be the right old house for tourists who stay in the homestay so that tourists can feel like staying at home. Pokdarwis Kemiren also guides the readiness of homestay in welcoming guests at short notice. Because many tourists can come anytime or without the order in advance. Pokdarwis also encourage the village community to engage in the organization Pokdarwis because to take care of the homestay that amounted to 55 homestays is not an easy task to do with the current limited number of human resources Pokdarwis. So, the role of the Pokdarwis as a substantial driving force in the development of the homestay in the village Kemiren. The beginning of the establishment of Homestay in Kemiren Tourism Village Banyuwangi from the presence of students who are assigned to stay at home residents in Kemiren village, the goal is to make students feel the life of rural. The selection of regional sons is obliged to stay at home residents from there began to Criteria Host, according to ASEAN Homestay Standard regarding the readiness of the perpetrators, in this case, the community and homestay owners, include knowledge, skills, and attitude in accepting the presence of tourists. The Kemiren Tourism village's readiness in Homestay management seen from already have 55 homestays where the homestay belongs to the local community and managed by the tourism Conscious Group (Pokdarwis) so that the homestay activity reflects Direct involvement of village communities. As homestay owners, Kemiren Village community is ready to accept tourists who stay in homestay either in readiness to prepare the room or provide food and beverage service typical of Kemiren village-like Uyah ASEM, Pecel Pitik, Sego Tempong, etc. for tourists. The community attitude in accepting the guests is very polite already by regular grooming in taking tourists, starting from picking up direct tourists and delivering tourists to the homestay so that tourists can feel well received by Homestay owners. Because the homestay concept in Kemiren village is tourists will stay with the host or owner of the homestay, tourists can interact directly with the host. Criteria Accommodation according to ASEAN Homestay Standard can be seen from three things, namely house building, bedroom and toilet. This means that the homestay building is characterized by local culture, equipped with electricity and clean water facilities. Bedrooms are no more than four rooms in one house building, equipped with comfortable beds, electric sockets, mirrors, tables, chairs and wardrobes, and sheets should be changed as needed. For toilets and bathrooms, the most important thing is cleanliness and the availability of clean water. For the aspect of the house/homestay building, it already reflects the traditional Osing house culture, even though it is a traditional house building but the traditional Osing still characterizes the roof structure. Furniture such as tables, chairs, and antique cabinets is a legacy from the ancestors of the local community available at the homestay. There is a separate guest room with homestay owner's office and bathroom. Bedroom facilities include a small wardrobe, mirror, electrical outlet, TV, fan, and wall clock provided by the homestay owner. There are standard beds and suitable for single and double beds with comfortable mattresses and pillows. ISSN 2527-9092 Vol 06 No 02, 2020 293 https://jbhost.org/ For the bathroom and there is also a sitting or squat toilet in the homestay, which is relatively clean. The homestay owner does not provide only towels, soap, shampoo, toothpaste facilities, so a traveller must bring toiletries. There is also a living room at the Kemiren homestay so tourists can interact directly with the host or homestay owner. Criteria Activities, according to ASEAN Homestay Standard, can include tourists in every community activity, whether it is farming, daily routine, and cultural arts. The primary purpose of tourists choosing to stay in a homestay is to interact or experience people's lives so that they become knowledge and memories of their own. Tourists undertake activities during their stay in the village homestay Kemiren by looking at the coffee-making process Kemiren village, inviting tourists to surround the town Kemiren, attract tourists to see the process of making local food Banyuwangi, See the culture and traditional dances of Kemiren tourism village, as well as grinding the rice fields. Kemiren Tourism Village actively ISSN 2527-9092 Vol 06 No 02, 2020 294 https://jbhost.org/ maintains its identity, value, and learning so that guests staying in the homestay have a different picture or experience as long as the village of Kemiren such as visiting the Osing tribe's tomb as a sign Permit application to see Kemiren village. Criteria Location, according to ASEAN Homestay Standard, can be accessed by any mode of transportation and ease to the homestay location, and the location of the homestay is precise.

Journal of Business on Hospitality and Tourism
The aspects of cleanliness and hygiene can be seen from the house building, the surrounding environment, and food and drinks preparation in the Kemiren Tourism Village, far from dangerous diseases. The atmosphere around the homestay is immaculate and well-maintained, seen from each house a trash can is provided to keep the village clean as well as aspects of Food Preparation can be seen from the kitchen in good condition, clean and well ventilated. Used kitchen utensils are in good condition, unused and stored in a dry place. Criteria Safety and Security, according to ASEAN Homestay Standard, includes first aid training, security guard, security and safety markings on individual posts, Safety and Safety Guide (SOP) for harmful activities, insurance, accidents, and emergency and evacuation procedures. Kemiren Tourism Village has never conducted first aid training for tourists visiting tourist villages in the event of an accident or disaster. Likewise, the safety and security SOP guidelines for activities that are considered detrimental do not yet exist, only if a tourist experiences illness, a clinic for first aid is available. So, for safety and security criteria that need to be carried out, individual repairs must have security and safety SOPs for activities deemed to be detrimental, accident insurance, as well as emergency and evacuation procedures for guests/tourists staying at the homestay.
Criteria Marketing and Promotion, according to ASEAN Homestay Standard, consists of three aspects, namely Promotion Activities, Partnership with Tour Operators, and Web Marketing. In the view of Promotion Activities that the village of Kemiren already has tour packages such as cultural tour packages, cultural education packages, local culinary packages Kemiren village. While seen from the aspect of Web Marketing that the marketing homestay is also done through the Web village Kemiren as well as websites from Kemenpar Indonesian travel, so does social media through Instagram. For the aspects of Partnership with Tour Operator can be seen from the village Kemiren already cooperate with Tour operators such as Travelokal and booking.com, there is also cooperation through the program from the university that has subscribed or does a comparative study Will stay at a homestay. ISSN 2527-9092 Vol 06 No 02, 2020 299 https://jbhost.org/ The Criteria Sustainability Principle, according to ASEAN Homestay Standard, covers three aspects, namely Economic Sustainability, Environmental Sustainability, Sociocultural Sustainability. Judging from the Economic Sustainability aspect, those working in the Pokdarwis organization are Kemiren tourism village communities, so that the income from the homestay is beneficial for the village community itself. Also, tourists who stay at the homestay not only stay overnight but also see and buy products produced by the surrounding community, such as typical Kemiren village coffee, t-shirts, batik cloth, udeng, scarves, etc. So that the village community's economy can be felt by all local people, not only homestay owners, besides that, seen from the aspect of Environmental Conservation, the Kemiren village community protects the surrounding environment, especially the homestay environment. Meanwhile, the Sociocultural Sustainability aspect can be seen from the role of the local community in preserving local culture, one of which is by holding the Tumpeng Sewu festival, which is a festival to maintain the culture of Kemiren Village and can attract tourists and employees to visit Kemiren Tourism Village. 1. From the Marketing and promotion criteria faced by Pokdarwis, the first challenge is where homestay facilities have not been in common concept in every homestay in the village of Kemiren, still, various images but the price is the same so to determine the homestay marketing is still not standard. 2. The second challenge, from the Management criteria where the homestay owned by Kemiren Village, amounted to 55 homestays, but the homestay's location/layout is separated from each other, so that it has difficulty in coordinating the homestay with one another. And human resources are still lacking in the management of homestay while there is 55 homestay that must be managed jointly. 3. The third challenge, from the criteria for Hygiene and Cleanliness in the village of Kemiren, does not yet have the same hygiene standards for each homestay. So, it is necessary to make guidelines for cleaning homestays in the town of Kemiren, so that 55 homestays have the same standards in hygiene and cleanliness. 4. The fourth challenge, from the criteria of Safety & Security, where the Homestay in Kemiren village does not have a guide for security and safety SOP for activities that are considered harmful to tourists who stay, only if there is a sick traveler there is a clinic for first aid.

Journal of Business on Hospitality and Tourism
Opportunity in the development of homestay in Kemiren Tourism Village Banyuwangi: The first opportunity in developing a homestay in the tourist village of https://jbhost.org/ Kemiren is enormous because the location of the city is very strategic, easy to reach from the airport, close to the city center of Banyuwangi and close to the Ijen crater tourist spot which is the icon of Banyuwangi City which can make it easier for tourists to visit and stay at Kemiren village homestay. The second opportunity, Kemiren Tourism Village, has exciting attractions, such as the original culture and traditions of the Osing tribe, which are the uniqueness and characteristics of Banyuwangi. This can also encourage tourists to come and stay at Desa Homestay Kemiren. The third opportunity, Kemiren Tourism Village has various and varied tourism products, including natural tourism, culinary tours, batik crafts, the traditional traditions of the Osing tribe; This is also an opportunity that can attract tourists to visit and stay at the Kemiren Village Homestay.

CONCLUSION
The role of the Pokdarwis in the development of the homestay in the village of Kemiren first as a motivator, second as a communicator and third as mobilizer. The homestay quality based on the criteria of ASEAN Homestay Standard has fulfilled the requirements of Host, Activities, Location, Marketing and promotion, and Sustainability Principle. While the elements of Safety & Security, Management, Accommodation, Hygiene & Cleanliness still need quality to meet ASEAN standard Homestay standard.
The challenges faced by the Pokdarwis in the Homestay development of Marketing and promotion criteria, Management criteria, Hygiene and Cleanliness criteria, and Safety & Security criteria still need to be improved to meet the ASEAN criteria Standard Homestay. The opportunities of Pokdarwis in the development of the homestay is huge because it has all aspects to have accommodation that is of the ASEAN family homestay Standard. Kemiren tourism village has all elements for the development of the homestay.