The Correlation of Event Tourism towards Travel Motivation and Its Impact on Destination Image of Bali

Komang Trisna Pratiwi Arcana


The implementation of Event Tourism is one form of promotion of a destination that combines a variety of products and displayed in the form of festivals, special events, Meeting, Incentive, Convention, and Exhibition Tourism (MICE Tourism) with the aim of providing a personal experience at a destination. Bali that had degraded its destinations image after terrorist attacks in 2002 and 2005 has made various efforts to restore the image by organizing tourism events. Tourism Image Destinations is an essential component in selecting decision by tourists about travel destinations. This research was focusing on the study of the relationship of organizing event tourism in Bali toward tourist motivation. The study was done to 50 respondents during the silent day in Bali in 2016. By using association correlation test or Chi-Square (X2), which was analyzed using the Statistical Package for Social Science (SPSS) version 23 showed that there was a positive correlation of the implementation of tourism event toward travel motivation and its impact in establishing the destination image of Bali Island itself. Pearson Chi-Square line showed the price of p-value was 0.000 < 0.05 or Ho was rejected. So that through this study, Bali local government must continue to improve creativity in encouraging the growth of Event Tourism for the realization of destination image which safe, peaceful, and superior because of its cultural attractions, natural or man-made art. The local government is also expected to pay particular attention to the potential of this special interest market. 


Event Tourism; Travel Motivation; Destination Image; Bali

Full Text:



Arcana, Komang Trisna Pratiwi. 2014. "The Implementation of Sustainable Event Management into MICE Management at BTDC, Nusa Dua Bali". Thesis. France: University of Angers.

Baloglu, S. and McCleary, K. 1999. "A Model of Destination Image Formation". Annals of Tourism Research, 26 (4), 869 – 97.

Bond, Howard. 2008. "Estimating The Economic Benefits of Event Tourism, A Review of Research Methodologies". (, accessed on 18 March 2016).

Celik, Serkan, and Mehmet Yauz Cetinkaya. 2013. "Festival in Event Tourism: The Case of International Izmir Art Festival". International Journal of Contemporary Economics and Administrative Sciences. 3 (1). 1-21.

C. Chen, Sandy. 2011. "Residents' Perceptions of The Impact of Major Annual Tourism Events in Macao: Cluster Analysis". Journal of Convention and Event Tourism. 12 (2011), 106 - 128.

Chen, Yu-Fen and Huai-En Mo. 2014. "A Survey of Push and Pull Motivations of Green Event Tourists". International Journal of Information and Education Technology. 4 (3). 260- 263.

Cooper, Chris. 2012. "Essentials of Tourism". Edinburgh: Pearson Education Limited.

Dinas Pariwisata Provinsi Bali. 2005. "2004 Bali Tourism Statistics". Denpasar: Dinas Pariwisata Provinsi Bali.

Getz, Donald. 2007. "Event Tourism: Definition, Evolution, And Research". Tourism Management , Tourism Management. 29 (2008), 403 – 428.

Getz, Donald, and Stephen J. Page. 2015. "Progress and Prospects for Event Tourism Research". 52(2016), 593-631.

Hara, Tadayuki. 2008. "Quantitative Tourism Industry Analysis, Introduction to Input-Output, Social Accounting Matrix Modelling and Tourism Satellite Accounts". Oxford: Butterworth – Heinemann.

Jennings, Gayle. 2001. "Tourism Research". Sydney: John Wiley & Sons.

Kadir. 2015. "Statistika Terapan, Konsep, Contoh, dan Analisis Data dengan Program SPSS/ Lisrel dalam Penelitian". Jakarta: PT. RajaGrafindo Persada.

Kartajaya, Hermawan., dan Sapta Nirwandar. 2013. "Tourism Marketing 3.0, Turning Tourist to Advocate". Jakarta: PT. Gramedia Pustaka Utama.

Kotler, Bowen, dan Makens. 2014. "Marketing for Hospitality and Tourism". Sixth Edition. Edinburgh: Pearson Education Limited.

Lai, W.H. and Vinh, N.Q. 2013. "How Promotional Activities and Evaluative Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam". International Journal of Marketing Studies, 5 (1), 70 – 85.

LeBlanc, Gaston & Nguyen, Nha. 1996. "Cues Used by Customers Evaluating Corporate Image in Service Firms". International Journal of Service Industry Management, Vol.7, No.2, pp. 44-56.

Moesly, Matthew C; Xinran Lehto; Jonathon Day. 2011. "The Influence of The Jazz Festival Experience on Tourist Behavior". (, accessed on 25 February 2016).

Milman, A., & Pizam, A. 1995. "The Role of Awareness and Familiarity with a Destination: The Central Florida Case". Journal of Travel Research, 33, 21 – 35.

Page, Stephen J., and Joanne Connell. 2009. "Tourism A Modern Synthesis". Third Edition. UK: South-Western Cengage Learning.

Pearce, Philip L. 2005. "Tourist Behaviour-Themes and Conceptual Schemes". UK: Channel View Publications.

Purnamasari, Ni Putu Diah. 2014. "Upaya Pemerintah Bali dalam Mengembangkan Pariwisata Pasca Bom Bali I dan II". eJournal. 2 (2), 351 – 362.

Putri, Indah Sukmawati Manti. 2008. "Faktor – faktor yang Berhubungan dengan Perilaku Pencegahan DBD pada Murid Sekolah Dasar di Kota Denpasar". Skripsi. Jakarta: Universitas Indonesia.

Ritchie, J.R. Brent.1997. "Beacons of Light in An Expanding Universe: An Assessment Of The State-Of-The-Art in Tourism Marketing / Marketing Research", Journal of Travel and Tourism Marketing, 5(4), 49-84.

Sugiyono. 2014. "Statistika untuk Penelitian". Cetakan ke-25. Bandung: Alfabeta.

Tribe, John. 2010. "Strategy for Tourism". Oxford: Goodfellow Publishers Limited.

Truong, T.H. and King B. 2009. "An Evaluation of Satisfaction Levels among Chinese Tourists in Vietnam). International Journal of Tourism Research, 11 (6), 521 – 535.

United Nation World Tourism Organization. 2016. "International Tourist Arrivals Up 4% Reach a Record 1.2 Billion in 2015". Press Release. (, accessed on 20 January 2016).

United Nation World Tourism Organization. 2016. "World Tourism Barometer: 2015 International Tourism Results and Prospects for 2016".(, accessed on 20 January 2016).

Vinh, Nguyen Quang. 2013. "Destination Culture and Its Influence on Tourist Motivation and Tourist Satisfaction on Homestay Visit". Journal of The Faculty of Economics and Administrative Sciences. 3(2), 1999-222.

Yingzhi, Guo, Li Xiaoming, and Daizy Liu. 2013. "A Case Study of Tourists' Perceived Motivation and Impacts of Sport Tourism Event". Journal of Tourism and Hospitality Management. 1 (2), 89-94.

CIted by:




  • There are currently no refbacks.

Copyright (c) 2018 Journal of Business on Hospitality and Tourism

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Visited Number: web
statistics JBHOST Stats